From Religious Zionist Roots to the Pinnacle of Business and Social Entrepreneurship: The Unique Story of Sisters Batsheva Moshe and Avigail Levine on How Family Values Create Impact

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Avigail and Batsheva, sisters raised in Samaria in a religious family, their values were shaped by the Zionist-religious values instilled in them by their parents. Their unique family background not only strengthened their independence but also built their resilience, which continues to accompany them in the business world. These values have influenced the way they go over challenges and provided them a solid foundation for success in the  competitive and dynamic ecosystem.

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Both women discuss the feelings of insecurity that can arise in the business world, especially in the digital age where everyone showcases their successes on social media. Such as  constant comparisons that can create feelings of inferiority. However, in our conversation, Avigail and Batsheva offer a different perspective on viewing the successes of others as a source of inspiration rather than envy. They explain the importance of staying true to themselves and their path, help their personal and professional growth by comparing themselves to their past selves rather than to others. They emphasize the need to share not only successes but also moments of vulnerability and complexity. In their eyes, presenting reality as it is encourages others to be authentic and understand that not everything that glitters from the outside is truly so.

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One of the main insights they share is the importance of resilience, both in business and in personal life. Avigail talks about the need to be sensitive and caring towards others, especially when managing work processes and recruitment. In their opinion, management conducted in a respectful and humane manner can lead to greater professional successes and contribute to a positive work environment for everyone.

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In an age where success is often measured by great achievements, they emphasize the value of daily giving. They see their influence on those around them – both in business and in private life – as the key to their happiness and a sense of meaning. They aspire to be those who scatter "stars" – small or large – in their path. 

The influence of the education they received at home is evident throughout their journey. Their father, who was a central figure in shaping their values, instilled in them a sense of mission and responsibility towards the community and the world. These values are what have made them strong and leading women in their field, and they are also what guide them in their work.

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Coping with the challenges of life as businesswomen and mothers, Avigail and Batsheva point out that life in the modern world, especially in the business world, can be particularly challenging. They emphasize the need to be attentive,respectful, and sensitive to others, and not to let difficulties deter or weaken them. In their eyes, challenges are an opportunity for growth and learning.

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In conclusion, in our conversation, we shared our different worldviews as leaders and as women in the business world, while also being mothers, and how everything is intertwined. We talked about the need to present reality at eye level and they also added the perspective of leading and successful religious women. Understanding ourselves and our role in the current era is what guides us to continue to influence our environment, strengthen and support other women, and build a better future for everyone.

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