Journey of Courage: Balancing Entrepreneurship, Leadership and Parenthood

In the dynamic intersection of technology and family, Lisa deftly navigates dual roles as Chief People Officer and Founding Partner at Appsflyer, blending strategic prowess with profound empathy. Beyond the boardroom, she cherishes the bonds of matrimony and parenthood, relishing the adventures shared with her partner and the joy of nurturing four remarkable children. As an immigrant, she embodies resilience and innovation, embracing challenges as catalysts for growth. At her core, she champions diversity, leads with kindness, and advocates tirelessly for women in tech.

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"For me it was to look at the cards I have in my hand, how can I improve them and play them the best way"

At the tender age of 17, she embarked on a solo journey to Israel fueled by unwavering ambition and a steadfast resolve encapsulated in her mantra, "There's no Plan B to my Plan A." Courage and resilience became her guiding stars, propelling her forward even in the face of uncertainty. Her decision to relocate, despite familial complexities and cultural nuances, epitomized her willingness to seize opportunities and craft her destiny.  

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Reflecting on the rapid pace of modern careers, she espouses a philosophy rooted in diligence and patience, rejecting the allure of overnight success in favor of sustained, deliberate progress. Her evolution from zero-player marketing to pioneering new roles underscores her affinity for venturing into uncharted territories, from establishing educational initiatives to revolutionizing customer onboarding.

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Amidst the demands of leadership and parenthood, she and her partner-husband embody a testament to harmony and mutual support. Setting clear boundaries and prioritizing quality time with her children, she navigates the delicate balance between professional ambition and familial bliss with grace and pragmatism. As co-founders, they've mastered the art of conflict resolution, fostering an environment of trust and collaboration within their company.  

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Guiding her employees with empathy and fostering a culture of psychological safety, she champions inclusivity and empowerment, recognizing that true leadership lies in nurturing confidence and resilience. Through Appsflyer's global expansion, she has cultivated a culture of community engagement, empowering each branch to enact positive change within their local ecosystems.

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Her career journey is defined by audacity—the courage to defy conventions, challenge the status quo, and embrace the unknown. In the words of the PawPatrol slogan, a cartoon movie her kids are watching, she says:

‍"No pup is too small, no job is too big", encapsulating her unwavering belief in the power of perseverance and determination.

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As our conversation draws to a close, we find solace in the conviction that success is not merely a destination but a journey fueled by unwavering belief and steadfast determination. Through incremental progress and unwavering focus on our goals, we navigate life's challenges with resilience and purpose, knowing that every step forward brings us closer to our aspirations. 

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In the ethos of Appsflyer, we embrace the ethos of being "1% done" (which means both that there are 99% opportunities out there other than what you did, and also that If you improve 1% every day, you will be much better at the end of the road) recognizing that our potential is limitless and that each day offers new opportunities for growth and achievement. As we press onward, we do so with the unwavering belief that the journey itself is the ultimate reward.